Addie Rawr's Black Business Directory Surpasses 1,000 Businesses
In 2023, Adrienne Randle, creator of Addie Rawr, took her passion for community and design to the next level by launching the Black Owned Business Shopping Guide—a curated directory that celebrates Black entrepreneurs and the incredible work they do. With over 1,000 businesses now featured, the directory serves as a vibrant, interactive platform for shoppers to discover and support Black-owned businesses across various industries.
A Legacy of Inspiration
For over a decade, Adrienne has been a powerful advocate for positive representation of Black women, especially through her brand, Addie Rawr. Since 2014, Addie Rawr has made her mark in the art and stationery industries, creating products that inspire and uplift. From being featured in Essence magazine to selling over 15,000 journals, Addie has built a strong and loyal following. But Adrienne’s work doesn’t stop there—she wanted to give back to the very community that has supported her throughout her journey.
A Community-Centered Initiative
The Black Owned Business Shopping Guide is more than just a directory—it’s a celebration of culture, creativity, and entrepreneurship. “It has been a pleasure creating, designing and organizing community around the Black community for over 11 years,” Adrienne shares. Her dedication to the cause is evident in every aspect of the guide, which features a diverse range of businesses and entrepreneurs who represent the richness of Black culture and talent.
Whether you’re shopping for fashion, beauty products, books, or home decor, this directory provides an accessible way to find quality products and services created by Black entrepreneurs. It’s a powerful resource for anyone looking to support Black businesses in a meaningful way.
What You’ll Find in the Directory
The Black Owned Business Shopping Guide is divided into several categories, making it easy to browse and discover something new. Some of the categories include:
• Art: Art prints, paintings, photography, and more by talented Black artists.
• Baby & Kids: Everything from toys to postpartum care.
• Beauty & Skincare: Serums, body butter, press-on nails, and more to keep you feeling pampered.
• Books: Find works from Black authors, including special edition books and more.
• Fashion & Accessories: Jewelry, sweatshirts, purses, and other stylish items.
• Food & Drinks: Teas, coffees, seasonings, and other culinary delights.
• Games: Puzzles, trivia, and games that celebrate Black culture.
• Gifts & Subscription Boxes: Thoughtful gift boxes and monthly subscription services.
• Health & Wellness: Herbs, healing professionals, fitness products, and more.
• Home & Living: Candles, home decor, mugs, and more to beautify your space.
• Paper Goods & Stationery: Planners, journals, stickers, and more to stay organized and inspired.
• Services: Coaches, realtors, therapists, accountants, and other professionals offering invaluable services.
With so many categories, there’s something for everyone—from the wellness enthusiast to the art collector to those just looking to elevate their daily life with some stunning stationery.
Beyond the Directory: Design & Coaching Services
Adrienne’s talents go beyond just curating and creating; she also offers independent design and coaching services through By Adrienne. As an experienced business coach, Adrienne helps small businesses scale, providing guidance in their early stages and offering bespoke design solutions. Her background in creating one-of-a-kind commercial journals and planners has allowed her to work with many other entrepreneurs, helping them bring their visions to life.
“I would love to hear from you,” Adrienne invites. If you’re a small business owner looking for design expertise or coaching support, she’s ready to help you reach your goals.
Join the Movement
The Black Owned Business Shopping Guide is a call to action for those who want to make a difference in the community. By supporting Black businesses, you’re not only investing in quality products and services, but also uplifting entrepreneurs who are committed to making a positive impact.
Whether you’re an avid shopper, a business owner looking to join the directory, or someone who simply wants to support the Black community, the Black Owned Business Shopping Guide is an incredible resource. Let’s continue to support Black entrepreneurs and show appreciation for the hard work and dedication they put into their businesses every day.
Discover something new at Addie Rawr!